Client: Philips

Target group: All regional managers

Goal: Experiencing ‘Growth and Performance Culture’

Description: Philips Lighting Asia organized a 2 day workshop for all its regional managers to introduce the Accelerate Program, a program design to create a “growth and performance culture”.

To effectively introduce this “culture” Philips has identified a set of behaviors which should act as change drivers. These behaviors are: Eager to Win, Take Ownership and Team up to Excel. During the first day of the workshop Philips introduced these new behaviors to its managers via a set of presentations.

In order to maximize the impact Philips asked Business Games to run a game in which the managers could experience these new behaviors. At the end of day 1 we organized a Philips Formula One game which allowed for maximum interactivity and an immediate need for the managers to show their new behaviors.

“Amidst the chaos and drama, we really had a lot of fun and which helped the group to relax from the intense and stressful day! I also like how the organizer tied the concept of the game back to the theme of our meeting and helped me to understand the new behaviors.” (A workshop participant)

SG Projects -Philips
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